?How to write an excellent marketing plan

SOSTAC MODEL

SOSTAC is a marketing model developed by Peter Smith in the 1990s and formalized when he mentioned it in his book. “Marketing Communications” 1998, SOSTAC are the elements of a marketing plan. Anyone who wants to create a marketing plan for a product or service should follow this series of steps that we will identify in detail at each step in the following articles.

1. SITUATION ANALYSIS
   By this step we mean an assessment of the current status of the Business or your product, in which case you can answer a question. (Where are we now?) .
2. Objectives
   In this step, the company’s product and service objectives are set very specifically, and it can be said that this step answers the question (where do we want to be?
3. Strategy
   In this step, the type of strategies to reach the goals is defined and the strategy can be defined as the way in which the goals are achieved.
4. Tactics
   The details of the strategy mean the detailed steps required to achieve the objectives.
5. Actions
   what are the procedures for the night by which we ensure that the plan is implemented with the highest degree of precision and specificity?
6. Control
   ?In this stage we should answer the question how do you know if you get there

In the following articles, we will elaborate on the details of each step.